Skip to main content

News / Articles

PR Institute Curriculum and Speaker Lineup!

PR Institute | Published on 9/5/2024

Join PRSA Philly's Board President and PR Institute Graduate Blair Cardinal to have your final questions about PR Institute talent development program answered. We’ll discuss curriculum, time commitment, program structure, and more...

This information session is free to all attendees. 


Register for the Info Session and Updates


Join the Zoom Session Directly


Learn more about the PR Institute

Curriculum and Speaker Lineup!



The PRSA Philly PR Institute (PRI) will feature an amazing lineup of local APRs and senior professionals instructing the various educational modules*, including:

  • AI and PR 
    Instructor: Greg Matusky, CEO and Founder, Gregory FCA 

  • Building Your Leadership Voice
    Instructor: Ken Jacobs, Owner, Jacobs Consulting & Executive Coaching

  • Crisis Communications 
    Instructor: Tom Logue, APR, Director of Crisis Communications, AKCG

  • DE&I Communications 
    Instructor:  Dr. Debonair Oates Primus, VP of DE&I, Oak View Group 

  • Influencing the C-Suite/Presentation Training 
    Instructor: Stacey Hajdak, APR, SVP Communications Strategy, rf.engage

  • Market Research to Guide Comms Campaigns 
    Instructor:  Jodi McGee, Chief Insights Officer, Inquisitive Insights

  • Media Panel 
    Moderator: Catherine Dunning Catanach, APR, Assistant Professor, Penn State

  • Metrics, Measurement & ROI 
    Instructor: Michele Schiavoni, APR, VP Communications & Marketing, The Wistar Institute 

  • PR x Marketing x Advertising Mix 
    Instructor: Laura Emanuel, APR, Managing Director, Red Thread (by Brownstein Group) 

  • Writing a Compelling Strategic Plan 
    Instructor: Christine Kluk, APR, Owner, Creekside Communications

*subject to change