Why did you become a member of PRSA, and why PRSA Philly specifically?
I love that communications rewards perpetual learning. To be a skilled communications professional, you have to maintain a deep curiosity about the sector in which you work and a desire to understand people and what motivates them. I’ve taken advantage of the opportunities PRSA offers for continued professional development; most recently, I completed the Advanced Crisis Communication certification. What I value about the local chapter is staying connected to a network of peers who care about Philadelphia and the standard of work in our market. I’ve enjoyed being involved in the Reciprocal Judge Program for awards, and I'm proud that my campaigns have earned several Pepperpot Awards.
What first drew you to a career in communications or PR?
My path to a communications career was unconventional. I studied vocal performance, songwriting, and music business at Berklee College of Music. Even before I graduated, I was performing and touring with a band, which taught me DIY promotional tactics. I found I had an interest in being an entrepreneur and a passion for supporting other artists. That led me to found an independent record label and, eventually, a successful boutique PR and communications firm serving nonprofits, cultural organizations, and artists. I now bring that experience to an in-house position with one of the Philadelphia region’s major cultural funders,
The Pew Center for Arts & Heritage.
My experience in the music industry still shapes how I work today. As an artist, you hold many roles: collaborator, creator, communicator, dreamer, and businessperson. It taught me how to lead and how to listen, how to channel creativity, and how to organize to make things happen.
What drives you in your day job?
I’m driven by the idea that my work as a communicator can connect people with important causes and inspiring—even life-changing—experiences. I firmly believe in the
importance of art and creative expression in our lives. It’s a privilege to work in support of the people and organizations making a difference in our communities.
Do you have a mentor or someone who deeply influenced you?
I’ve been intentional about building a network of professional women throughout my career, and I've learned a great deal from the women I've worked alongside, from leading with clarity and empathy to navigating through change and making tough decisions. I'm grateful to be part of that circle of support and to offer support to others.
Outside of work, what are your hobbies?
Music continues to be essential to my life. I sing with the choral ensemble Philadelphia Voices of Pride. I’m also an advocate for animal welfare and a huge fan of
Philadelphia’s vegan scene. I encourage everyone to try one of the many vegan restaurants in Philadelphia, even if you’re an omnivore. You won’t be disappointed.