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PRSA Philadelphia’s PR Institute (PRI) is an accelerated 10-week talent development program for junior to mid-level communications professionals to strengthen existing skills, develop new talents to meet the changing demands in our industry, build relationships with peers across the Greater Philadelphia region, and provide greater value and leadership within their organizations.

The program consists of regular sessions for education, networking, and project development, and a final in-person client presentation and half-day judging session. Participants compete on mock agency teams and use their training to create and pitch an integrated communications plan to a real-life nonprofit client. 

By the end of the program, each team will have produced a full strategic communications plan from start to finish and the client gains actionable insights and recommendations to address real bottom-line challenges.

PR Institute was founded in 2007 by Nancy Bacher Long (1958-2012), a PR legend whose visionary leadership has had an enduring impact on the PR and communications industry in Greater Philadelphia and beyond.