The session is designed to be highly practical and engaging and will give you the tools to help identify gaps in your organization’s communications processes when its reputation is at risk. Participants can bring these learnings and key concepts back to their respective communications and leadership teams to strengthen team coordination, decision-making and communications in moments of reputational risk.
The session will consist of two parts:
- Foundation-building lecture to examine key principles of crisis response and reputation management, discuss expectations for the exercise, and set the stage for the hypothetical crisis
- Interactive discussion-driven exercise where participants will work collaboratively together to identify and respond to escalating prompts and decision points in real time
Presenting Sponsors:
About the Presenter:
Tom Logue, APR, is an associate vice president and senior crisis communications counselor at AKCG – Public Relations Counselors. In his role, Tom helps guide clients in planning for and responding to challenging, sensitive or pivotal moments that jeopardize an organization’s reputation or bottom-line. Those range from threats to health and safety, to personnel and culture challenges, to financial and operational challenges and more. He specializes in counseling the firm’s nonprofit clients in the education and healthcare spaces. Tom earned his accreditation in public relations (APR) from the Public Relations Society of America, which credentials public relations professionals for their personal drive, professional acumen, commitment to ethics and dedication to lifelong learning.
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