PRSA Philly Lunch & Learn: How Influencers Can Amplify Your Publicity Campaign
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About this event
PRSA Philly's virtual Lunch & Learn series is designed to be group conversations exploring topics relevant to communications professionals working in corporate, agency and consulting environments.
The series features industry-leading experts from across the country delving deeper into topics we should all be well versed in as communicators. Each Lunch & Learn series is followed by a Q&A session, and we encourage attendees to continue the conversation by exploring the topic and its implications within your team and organization.
About the Program:
Before the rise of digital technology, public relations professionals considered media placements in newspapers, magazines, television and radio outlets as the hallmarks of a successful publicity campaign.
Today, that list also includes online only news outlets and social media influencers. Is there a benefit to pitching these influencers, either as an earned media placement, or committing to a paid partnership? Learn more from our expert panel.
Speakers:
- Binh Nguyen, senior director of communications at Visit Philadelphia, and an influencer
- Hector Nunez, president and founder, Wooder Ice
- Kate Marlys Rodgers, owner, Philly PR Girl, Temple University adjunct professor
Moderator:
- Courtney Rice, lead publicist, Sweet Treats Communications
Please email programming@philly.org with any questions.
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Videoconference information will be provided in an email once payment is received.
Registration Info
Registration is required
Payment In Full In Advance Only
Registration cancellations will be accepted
Cancellation Policy:
All registration cancellations and refund requests must be made in writing fourteen (14) days prior to an event. A refund of the full registration fee, minus an administrative charge of 10% or $10 (whichever is greater), will be given for cancellations received by that date. For cancellation requests received 7-14 days prior to the event, you will receive credit towards a future event that must be used within 12 months of the original event. For requests within one week of the event date, no refunds nor credits towards another event will be guaranteed. Submit all requests to admin@philly.org.
PRSA regrets that refunds cannot be given for no-shows. Substitutions are gladly accepted! Substitutions of registrations are permitted prior to the program and onsite.
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