Semiquincentennial Campaign
Comprehensive public relations, social media, or communications campaigns developed to commemorate, promote, or leverage the United States Semiquincentennial. Eligible entries may include integrated campaigns that advanced awareness, engagement, tourism, education, civic participation or community impact through strategic communications. Campaigns should demonstrate measurable results and may have been created for nonprofit, government, tourism, cultural, or for-profit organizations.
Public Service Programs that promote societal good, in which the sponsoring organization’s principal motivation is altruistic or philanthropic.
Reputation, Brand & Issues Management
Campaigns or programs designed to protect, enhance, or improve an organization’s reputation and relationships with key audiences, either proactively or in response to an issue, crisis, event, or market occurrence. Entries may include multifaceted campaigns incorporating at least four of the following: internal communications, community relations, media relations, government relations, investor relations, marketing communications, or other external communications. Entries focused on crisis or issues management must feature a plan that has been implemented or tested.
Special Events and Observances Programs or events that had a total budget of any amount. Events may be commemorations, openings, observances or celebrations for non-profit, government or for-profit entities.
Community Relations
Programs aimed at improving relations with, or seeking to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity.
Marketing Communications
Programs designed to introduce and promote new or existing services, ideas or manufactured products. Some examples include, but aren’t limited to, the following industries: health care, technology, food, beverages, retail stores, restaurants, travel and tourism/hospitality, and financial services.
Integrated Communications Includes any program that demonstrates leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications.
Digital and Social Media Communications Campaigns that principally or substantially leverage social or digital media activations (organic, paid, or hybrid) to drive organizational goals, enhance engagement and create measurable impact.
Media Relations – For-Profit Programs driven entirely by media relations in for-profit organizations. Includes press releases, media advisories, pitch letters, requests for coverage, etc., along with the resulting media coverage.
Media Relations – Not-for-Profit Programs driven entirely by media relations for not-for-profit organizations. Includes press releases, media advisories, pitch letters, requests for coverage, etc., along with the resulting media coverage.
Influencer Programs A campaign that engages an outside source to use his/her/their influence, driven by personal experience and relationship with their networks, to market to a targeted audience. | Semiquincentennial Activation
Single events, experiences, commemorations, public programs or promotional activations created in recognition of the United States Semiquincentennial. Entries may include grand openings, exhibits, festivals, media events, public art installations, community celebrations, or other one-time activations that generated meaningful audience engagement and measurable communications impact.
Newsletters Digital or print publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives.
Magazines (Internal and External) Digital or print publications that provide in-depth information about an organization or topic on a regular basis. Magazines typically differentiate from newsletters by the number of pages and length of articles.
Audio/Video Programs Pre-produced or live videos, webcasts/webinars and podcasts distributed online to inform target audiences of an event, product, service, issue or organization.
Editorial/Op-Ed Columns Opinion articles written as editorials, guest columns or letters to the editor. The summary should include the rationale for the editorial or op-ed tactic, target audiences and statistics, or other means of quantifiable measurement.
Website
Use of a website as part of a public relations program for external, internal/intranets and online media rooms. Includes the rationale for the website tactic, target audiences and statistics, or other means of quantifiable measurement.
Content Marketing
Use of owned or paid media such as blogs, infographics, sponsored content, advertorials, brand journalism and company newsrooms to support public relations messaging and traffic for an event, product, service, company or campaign.
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