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Tue, Aug 5, 2025 at 5:00 PM
Learn more about the benefits of PRSA Philly membership
*Free for PRSA members*
In today’s fast-moving digital landscape, PR professionals are bombarded with data from news coverage and social chatter to stakeholder reactions and crisis signals. But how do you transform that noise into a strategic advantage?
Join Onclusive for an inside look at how real-time media monitoring, social listening and insights-driven planning can help communicators drive measurable impact. Discover how top PR teams are using media intelligence to shape campaigns, protect reputation and deliver C-suite value.
Whether you’re navigating a crisis or planning your next big campaign, this webinar will equip you with practical tools to elevate your communications strategy. We’ll explore best practices in social listening to uncover audience sentiment, identify trends and inform storytelling.
By the end of this webinar, participants will:
- Understand how to leverage real-time media monitoring to track brand coverage, spot emerging issues and measure campaign effectiveness.
- Learn how to turn data and insights into actionable strategies for proactive PR planning and crisis readiness.
- Gain practical tips for integrating media and social intelligence into executive reporting and communications strategy.
Presenter: Alex Gum & Roxane Papagiannopoulos
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.
This must-attend annual Conference provides PR, communications, and marketing professionals with unmatched networking and professional development. From inspiring keynote speakers to informative breakout sessions to countless opportunities to connect with your peers, ICON is the place to be! Registering for ICON will give you a FREE year of membership in PRSA in 2026.